Consumer Response to Sex Role Portrayals in Advertisements: Effects of Incongruity and Prejudices on Emotions and Attitudes
Ulrich R. Orth and Denisa HolancovaТом:
32
Мова:
english
Журнал:
Journal of Advertising
DOI:
10.2307/4622181
Date:
January, 2003-2004
Файл:
PDF, 2.61 MB
english, 2003-2004