The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence
Hong, Sungtak, Misra, Kanishka, Vilcassim, Naufel J.Том:
80
Мова:
english
Журнал:
Journal of Marketing
DOI:
10.1509/jm.15.0060
Date:
September, 2016
Файл:
PDF, 1.17 MB
english, 2016