Integrated Marketing Communication (IMC) || An Empirical Investigation of the Interaction between Publicity, Advertising, and Previous Brand Attitudes and Knowledge
Claire Stammerjohan, Charles M. Wood, Yuhmiin Chang and Esther ThorsonТом:
34
Мова:
english
Журнал:
Journal of Advertising
DOI:
10.2307/4189319
Date:
January, 2005
Файл:
PDF, 2.52 MB
english, 2005