Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim Strategies
James D. Gill, Sanford Grossbart and Russell N. LaczniakТом:
17
Рік:
1988
Мова:
english
Журнал:
Journal of Advertising
DOI:
10.2307/4188674
Файл:
PDF, 1.93 MB
english, 1988