The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures
Hansen, Flemming, Olsen, Jørgen Kai, Lundsteen, SteenТом:
25
Мова:
english
Журнал:
International Journal of Advertising
DOI:
10.1080/02650487.2006.11072982
Date:
January, 2006
Файл:
PDF, 209 KB
english, 2006