The Palgrave Handbook of Managing Continuous Business Transformation || Integrating Holistic Marketing into the Stakeholder Management Approach
Ellermann, Horst, Kreutter, Peter, Messner, WolfgangТом:
10.1057/97
Рік:
2017
Мова:
english
DOI:
10.1057/978-1-137-60228-2_22
Файл:
PDF, 286 KB
english, 2017