Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda
Hudders, Liselot, De Pauw, Pieter, Cauberghe, Veroline, Panic, Katarina, Zarouali, Brahim, Rozendaal, EstherТом:
46
Мова:
english
Журнал:
Journal of Advertising
DOI:
10.1080/00913367.2016.1269303
Date:
April, 2017
Файл:
PDF, 436 KB
english, 2017