Brand Equity Implications of Joint Branding Programs
LEBAR, ED, BUEHLER, PHIL, KELLER, KEVIN LANE, SAWICKA, MONIKA, AKSEHIRLI, ZEYNEP, RICHEY, KEITHТом:
45
Мова:
english
Журнал:
Journal of Advertising Research
DOI:
10.1017/S0021849905050439
Date:
March, 2006
Файл:
PDF, 217 KB
english, 2006