Brand skill: linking brand functionality with consumer-based brand equity
Mohan, Mayoor, Jiménez, Fernando R., Brown, Brian P., Cantrell, Caley, Christodoulides, George, Pappu, RaviМова:
english
Журнал:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-06-2016-1247
Date:
June, 2017
Файл:
PDF, 601 KB
english, 2017