The impact of increased brand penetration on luxury desirability: a dual effect
Kapferer, Jean-Noël M., Valette-Florence, PierreМова:
english
Журнал:
Journal of Brand Management
DOI:
10.1057/s41262-018-0091-7
Date:
January, 2018
Файл:
PDF, 526 KB
english, 2018