Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Valentyna Melnyk, Stijn M. J. van Osselaer and Tammo H. A. BijmoltТом:
73
Мова:
english
Журнал:
Journal of Marketing
DOI:
10.2307/20619035
Date:
July, 2009
Файл:
PDF, 2.66 MB
english, 2009