Let's Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes
Hoffman, Donna L., Novak, Thomas P, Kang, HyunjinРік:
2016
Мова:
english
Журнал:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2728281
Файл:
PDF, 1.43 MB
english, 2016