The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms
Mukherjee, Amaradri, Smith, Ronn J., Turri, Anna M.Том:
92
Мова:
english
Журнал:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.07.057
Date:
November, 2018
Файл:
PDF, 972 KB
english, 2018