The Value of Pop-Up Stores in Driving Online Engagement in Platform Retailing: Evidence From a Large-Scale Field Experiment With Alibaba
Zhang, Dennis, Dai, Hengchen, Dong, Lingxiu, Wu, Qian, Guo, Lifan, Liu, XiaofeiРік:
2018
Мова:
english
Журнал:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3129506
Файл:
PDF, 732 KB
english, 2018