A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands
Dahlén, Micael, Lange, FredrikТом:
46
Мова:
english
Журнал:
Journal of Advertising Research
DOI:
10.2501/S0021849906060417
Date:
December, 2006
Файл:
PDF, 91 KB
english, 2006