Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize
Chandy, Rajesh K., Tellis, Gerard J.Том:
35
Мова:
english
Журнал:
Journal of Marketing Research
DOI:
10.1177/002224379803500406
Date:
November, 1998
Файл:
PDF, 1.74 MB
english, 1998