The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer among Sponsors and Events
Prendergast, Gerard, Paliwal, Aishwarya, Mazodier, MarcТом:
56
Рік:
2016
Мова:
english
Журнал:
Journal of Advertising Research
DOI:
10.2501/JAR-2016-026
Файл:
PDF, 141 KB
english, 2016