Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Melnyk, Valentyna, Van Osselaer, Stijn M.J., Bijmolt, Tammo H.A.Том:
73
Мова:
english
Журнал:
Journal of Marketing
DOI:
10.1509/jmkg.73.4.082
Date:
July, 2009
Файл:
PDF, 113 KB
english, 2009