Identifying counterfeit brand logos: on the importance of the first and last letters of a logotype
Pathak, Abhishek, Velasco, Carlos, Calvert, Gemma AnneМова:
english
Журнал:
European Journal of Marketing
DOI:
10.1108/EJM-09-2017-0586
Date:
June, 2019
Файл:
PDF, 268 KB
english, 2019