Country-of-origin and brand positioning for health care services
Meese, Katherine A., Powers, Thomas L., Garman, Andrew N., Choi, Seongwon, Hernandez, S. RobertЖурнал:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/IJPHM-03-2018-0019
Date:
June, 2019
Файл:
PDF, 206 KB
2019