Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata, Eisend, MartinМова:
english
Журнал:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1633841
Date:
July, 2019
Файл:
PDF, 1.70 MB
english, 2019