Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups
Goos, Peter, Dens, Nathalie, De Pelsmacker, Patrick, Aleksandrovs, LeonidsМова:
english
Журнал:
Applied Stochastic Models in Business and Industry
DOI:
10.1002/asmb.2470
Date:
July, 2019
Файл:
PDF, 967 KB
english, 2019
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