Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys
Hogreve, Jens, Wünderlich, Nancy V., Chowdhury, Ilma Nur, Fleischer, Hannes, Mousavi, Sahar, Rötzmeier-Keuper, Julia, Sousa, RuiМова:
english
Журнал:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.07.027
Date:
July, 2019
Файл:
PDF, 1.13 MB
english, 2019