The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang, Da-Chang PaiТом:
95
Мова:
english
Сторінки:
13
DOI:
10.1007/s10551-010-0433-1
Date:
September, 2010
Файл:
PDF, 263 KB
english, 2010