How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries
Zarantonello, Lia, Grappi, Silvia, Formisano, Marcello, Brakus, JoskoТом:
37
Журнал:
International Marketing Review
DOI:
10.1108/imr-05-2018-0176
Date:
April, 2020
Файл:
PDF, 935 KB
2020