Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness
Ingendahl, Moritz, Hummel, Dennis, Maedche, Alexander, Vogel, TobiasЖурнал:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1861
Date:
August, 2020
Файл:
PDF, 1.17 MB
2020