CRM systems and organizational learning: An exploration of the relationship between CRM effectiveness and the customer information orientation of the firm in industrial markets
Alex Stein, Michael SmithТом:
38
Рік:
2009
Мова:
english
Сторінки:
9
DOI:
10.1016/j.indmarman.2008.12.013
Файл:
PDF, 487 KB
english, 2009